Swiss based Netcetera co-invests with the leading SE European Fund South Central Ventures and others in Cognism, UK based start-up with Zurich based founder and international team from Macedonia, Croatia and UK. Other notable investors include Chinese Tsingbay Venture Capital, Tom James, James Hodson and others. 

Cambridge, UK/Skopje, Macedonia – 10th January, 2017 – UK/Macedonian-based startup Cognism has secured $500,000 in seed investment to fund the development of its state of the art solution that provides sales organisations with a more efficient and privacy compliant way to prospect customers. The round, which was led by Netcetera, will be used to scale the Cognism team and further develop its core solution. Apart from SC Ventures, several other institutional and angel investors participated in the round, including Tsingbay Venture Capital, Tom James, James Hodson, Usman Khan and others.

“Raising this round was an important step for us,” said James Isilay, CEO, Cognism. “In the months ahead, we’ll be investing heavily in the product itself to move toward a frictionless customer experience, expand our ability to collect and reason about data at scale, rapidly grow our data asset through strategic partnerships, and introduce Cognism to more sales and marketing teams.”

“We are excited to support Cognism on its mission to boost their customers’ sales with their impressive tech solution for delivering the right leads at the right time. I am also personally looking forward to assist Cognism’s founder James and his team in achieving this mission together with South Central Ventures and our other international co-investors,” stated Darko Butina, Chief Investment Officer of Zurich, Switzerland based Netcetera.

Lead generation, data enrichment, and targeting prospects requires time, effort, and an ongoing investment. All too often, time and energy is spent on this phase of the sales process, rather than on closing deals. Data protection and legal restrictions on customer outreach are also rapidly evolving, this further challenges the ability of sales teams to connect with customers.  To assist the sales cycle, many companies, especially those with limited resources, are turning to automated sales-acceleration technology to improve the prospecting process and ensure outreach compliance in the target market.

“We are thrilled to be able to assist Cognism to put its automated machine learning algorithms to good use and help its customers generate better leads and achieve better business and sales results. We are also excited to achieve a new milestone for South Central Ventures, as this is the first time South Central Ventures is a part of a syndicated investment with such a diverse and truly international group of investors. We are looking forward to working with them, in particular with Netcetera as lead investor,” said Tatjana Zabasu, Partner, South Central Ventures.


About Cognism

Cognism is an end-to-end sales-acceleration solution that provides sales organizations with a more efficient way to prospect. Delivered as a software service (SaaS),  with its unique data asset and compliance engine, Cognism is helping to enrich CRM records, stream leads into the funnel and is using artificial intelligence  to surface opportunities and identify customer trends. Cognism is a pure AI sales technology company that generates prospect data at scale, cleaning and enriching it, and by that helps sales teams grow and scale across all levels of the sales process.

Based in London, England and Skopje, Macedonia, Cognism was founded by James Isilay and Stjepan Buljat. Cognism is backed by Netcetera, SC Ventures, Tsingbay Venture Capital, Tom James, James Hodson, Usman Khan and others.


About Netcetera

As a leading Swiss software company, Netcetera supports its customers worldwide with trend-setting products and custom software. Netcetera covers the entire IT service lifecycle, from strategy to implementation and operation. A balanced combination of cutting-edging technology and proven standards ensures investment security, from large-scale projects to innovative start-ups. Netcetera’s 400 employees have one common goal: to help its customers reach their digital business targets.

Founded in 1996, Netcetera is a holding company with headquarters in Zurich. Netcetera has locations in Switzerland, Germany, Liechtenstein, Macedonia, and the United Arab Emirates.


About South Central Ventures

South Central Ventures is the leading SEE venture capital investor. Its €40 million Enterprise Innovation Fund (ENIF) is dedicated to investments in tech-companies coming from Western Balkans. ENIF aims to encourage further development of start-up ecosystems and tech companies throughout the region, by supporting the founders daring to bring their businesses to global markets.

Investors in the Fund are diverse, ranging from international financial institutions, such as EIF, EBRD and KfW to regional corporations, private investors and regional governments.

SC Ventures is investing throughout Western Balkans and has offices in Belgrade, Skopje and Zagreb.

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