Where should I put the most important updates on my website? Which features and contents are grabbing my customers attention the most? Many of us is interested in these questions. There is a Hungarian startup, called Capturly, who can help you to understand your audience and their behavior by using click- and scroll heatmaps, mouse tracking and real-time visitor overview.

Devote your next 5 minutes to get to know the Capturly-story in the following interview:

 

What is the problem you are solving?

The vast majority of website or web shop owners and e-commerce entrepreneurs have no idea about why their visitors do not convert to leads and their leads to customers. With traditional quantitative analytics tools they can only determine which parts of their conversion funnel do visitors drop off, but these tools are unable to answer why they are leaving the funnel.

 

What is the solution you provide? How is it unique?

Capturly is an easy to use online tool which allows website owners to visualize, record and analyze their visitors’ behaviour.

Contrary to traditional analytics tools with the use of Capturly’s features like visitor session recordings and playback, and various heatmap analytics users can get unique insight to exactly what their visitors are doing and how they are interacting with their website.

Capturly opens up whole new dimensions in optimizing conversion rates and improving user engagement on websites.

One of the best aspects is that anyone can set it up and start using it in a matter of minutes, it doesn’t take a developer or a professional online marketer to use the tool.

 

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How did you come up with the idea of Capturly? 

We have developed Capturly for ourselves to use in our own projects. Without in depth information and analytics on your visitors’ behaviour, improving engagement and conversions are basically guesswork. We wanted to eliminate this guesswork.

When we started using the tool and saw how easy it was with Capturly to identify problems and pain points that visitors were experiencing on a specific page we thought “Hey! This could be a pretty useful little tool for anyone owning a website!” Why not make a service out of it!?”

We have since then developed Capturly into an SaaS business model. And that’s how it all started! 🙂

 

What happened so far? What are the milestones that you have reached?

After the beta testing we have launched the fully operational live version. We are currently in the phase of gaining traction and growing a user base. Our main challenge in this phase is reaching out to our potential customers via content and inbound marketing.

 

What are your next goals? Any long term plans? 

We have huge plans with Capturly. There are some pretty awesome additional features in the works which focus making visitor analytics more accessible to all users without any technical background required and automating the analyzation and cross referencing process of huge number of recordings. Understaing and analyzing website usage data requires a huge amount of man-hour which is not available for many SMEs and this is where we want to come into play. In the meantime we have to grow, grow, grow and scale, scale, scale!

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Understaing and analyzing website usage data requires a huge amount of man-hour which is not available for many SMEs and this is where we want to come into play.

 

Describe your team!

Since Capturly started as an internal project, it grew up in a well-designed and agile environment and these are also the charactheristics of the dedicated team as well. We complete each other perfectly and have all the required skills to make Capturly happen.

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It doesn’t matter what you do if you don’t have a smashing team forget it, just stop whatever it is your doing!

What are the most inspiring/best things about being an entrepreneur?

Being an entrepreneur is a constant challenge definitely not for the faint of heart 🙂 but there is no greater reward than when people find something you worked hard on to be useful and cool!

 

What was the biggest difficulty in your business that you had to cope with so far? What are the areas that are the hardest to handle as a startup?

As we are bootstrapping in the current phase and have not brought on board and seed of early stage investors one of the biggest challenges is leveraging the limited amount of funds we have to be cost effective while obtaining the most optimal growth.

 

How do you see the startup ecosystem in the region?

The startup ecosystem is developing rapidly in the CEE region and as we see it we are catching up to other regions where startupping has been around for a while and already has a strong culture. Many exciting things are happening and a buzzing community has evolved rapidly over the last couple of years. It is yet to be seen which CEE country can be able to call themselves the startup capital of the region. Even though there have been some government initiatives to boost the startup ecosystem in Hungary what we see is that very strong startup hubs have been developing organically  in Romania, Serbia and the Czech Republic.

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